The Lynx Effect gets Augmented

Last week at London Victoria train station. Lynx, the body deodriant company, set up an augmented reality feed to one of the big screens in the station. Augemted reality is basically a super imposing image/data/video as an overlay to live video. There are apps on mobile devices with cameras that do a similar thing for local tweets, houses for sale, local restaurants and even one that shows where the underground tubes are when you’re topside.